Each year all registered universities are given a unique 1st challenge, with a time frame given for their students to respond and submit a single image per university. A shortlist of 10 students are then selected and given a 2nd and final challenge. All shortlisted photographers are given Sony digital imaging equipment and flown to London to attend the Sony World Photography Awards ceremony, with the winner receiving €30,000 worth of Sony photography equipment for his or her university. 

The first challenge of the year 2015 is Contemporary Consumer Culture.

The idea behind is inspired by Hong Kong, the city itself. It is a place known as shopping paradise. Many shopping malls are connected with the public transportation and residential building... The choice of consumer goods is akin to the image seen in kaleidoscope, unlimited. What is also unlimited, is the never-ending materialistic lust.

Medium: Photography
Contribution: Ideation, Photo-shooting, post-production
2015